文华东方设计-真正的科技展厅是怎样的?

发布日期:2022-10-20 14:31:01

科技展厅实现了数字展示与艺术展现的完美结合。科技展厅突破思维定式,强化区域科技优势,以参与、体验、互动性的展品及辅助性展示手段,实现展示企业高端技术和超强实力的目的,是增强企业竞争力的较好方式,为企业对外宣传展示提供了最有说服力的实体空间。

Science and technology exhibition hall realizes the perfect combination  of digital  display and art display. The science and technology exhibition hall breaks through the thinking pattern,   strengthens the regional science and technology advantages, and realizes the purpose of displaying the enterprise technology  and  super  strength  with  the  high-end  exhibits and auxiliary display means,  which is a good way to enhance  the  competitiveness of enterprises, and provides the most convincing physical space for enterprises’ external publicity and display

说到“科技感展厅”,人们首先想到的可能是运用夸张的几何图案与线条,搭配上各种炫目的灯光,再来点LED屏幕,只是通过造型元素的堆砌和灯光布置来进行环境氛围渲染,参观过后的客户往往一头雾水,不知所云的感觉。

When it comes to “science and technology exhibition hall”, people first think of may be the use of exaggerated geometric patterns and lines, with a variety of dazzling lights, and then some LED screen, just  through  the pile of modeling elements  and  light layout to render the environment atmosphere, after the visit, customers are often confused, do not know the feeling of what they want.

真正做高新技术,用科技服务用户的企业如何做出能够传递企业的价值观与使命的展厅呢?文华东方设计团队(微信号:文华东方设计)经过多年的探索在科技展厅的设计方案上积累了许多的经验与探索。

How  do  the  enterprises  that  truly  become  high  and  new  technology  and  serve users with technology make the exhibition  hall that  can convey the  values and mission of the enterprises? The Mandarin  Oriental  design  team  (WeChat ID: Mandarin Oriental design)  has  accumulated  a  lot of experience and exploration in the   design scheme of the science and technology exhibition hall after years of exploration.

展厅的空间布局 产业轴与企业文化轴

The spatial layout of the exhibition hall is the industrial axis and the corporate culture axis

展厅的产品, 人文, 人的交互关系动线图

Exhibition hall products, humanities, human interaction relationship dynamic line diagram

(一)展示科技与人的关系

作为一个真正的科技公司,“科技感”的体现最重要的就是科技本身。让参观者体会到这些科技与自身的密切关系,如果展厅只是企业在自说自话,让参观者完全不能感到这些科技与自己有关联,不能将科技与人的关系表达出来,让参观者真切地感受到行业的前景,产品关乎用户的点点滴滴,这一切“科技感”的营造也是空谈。所以,科技以人为本。

Show the relationship between technology and people

As a real technology company,  the most   important manifestation of the “sense of technology” is the technology itself. Let visitors realize the close relationship between the technology and itself, if the exhibition hall is in the enterprise, let visitors cannot feel   the technology and associated, cannot express the  relationship  between  technology and  people, let visitors really  feel the prospect of the industry, the  product about the  user’s dribs and drabs,  all this “sense” of  science and technology is also empty talk. So, technology is putting people first.

(二)展示产品的创新与新的营销模式

科技展厅一般可以设置新营销展区,新运营展区,新制造展区,新生活与未来展区。创新是科技公司的灵魂,展示企业在产品研发与创新上的孜孜追求,展示全新的互联网思维的营销模式。参观者可以通过现场触屏,实物模型,VR虚拟现实等来加强与参观者之间的互动,将公司的产品,研发,工艺以及销售理念传达给参观者。

Innovation of display products and new marketing mode

Science  and technology exhibition hall can generally set up   new marketing exhibition area, new operation  exhibition  area,  new  manufacturing   exhibition  area,  new  life  and     future   exhibition Innovation is the soul of a technology company, showing the diligent pursuit of product research and development and innovation, and showing the  new marketing model of Internet thinking.Visitors can strengthen  the interaction  with the  visitors through  the live touch screen, physical model, VR virtual reality, and convey the company’s products, research and development, technology and sales concepts to the visitors.

现代展示空间的展示手法各种各样,展示形式也不定向化,动态展示是科技展厅中倍受青睐的展示形式,企业展厅主题内容有别于陈旧的静态展示,采用活动式、操作式、互动式等,观众不但可以触摸展品,操作展品,制作标本和模型更重要的是可以与展品互动,让观众更加直接的了解产品的功能和特点,由企业展厅主题内容静态陈列到动态展示,能调动参观者的积极参与意识,使展示活动更丰富多彩,取得好的效果。

Modern display  space display techniques,  display  form is  not directional,   dynamic display is a popular display in science and technology exhibition hall, enterprise exhibition   hall theme content is different from the old static display, using activities, operation, interactive,  the audience can not only touch the exhibits, exhibits, make specimens and models is more important  can interact with exhibits, let   the   audience    more   directly   understand  the functions and characteristics of products, by the enterprise   exhibition  hall  theme  static  display  to dynamic display, can mobilize the visitors’ active participation in consciousness, make the display more colorful, achieve good effect.

现代动态陈列的形式就不仅仅是点、线、面、色、光的结合,更是运用了现代科技的手段,利用现代声像技术、摄影技术、计算机模拟仿真技术等方法,在企业展厅主题内容中创造一个更为逼真的场景,使观众完全置身于一个更为真实的虚拟空间之中, 更加全面地了解企业的方方面面。

Modern dynamic display form is not only the combination of point, line, surface, color, light, but also   using   the means   of   modern   technology,   using   modern   sound   and  video technology, photography t echnology,   computer simulation   technology, in the enterprise exhibition hall theme content to create a more realistic scene, make the audience completely in a more real virtual space, a more comprehensive understanding of all aspects of the enterprise.

(三)展示与升华企业文化,积淀品牌情感

科技展厅一样的需要注重展示自己的企业文化,向参观者传达企业的创业历史,团队建设,社会责任,企业的远景规划和历史使命,企业文化与科技创新相辅相成、相互促进,先进的企业文化理念是科技创新的思想源泉。

Display sublimation of enterprise culture, accumulation brand emotion

Science and technology exhibition hall the need to pay attention to show   their own enterprise culture, to   convey   to   visitors   the   entrepreneurial   history   of enterprise, team building, social responsibility, enterprise vision planning and historical mission, enterprise culture and scientific and technological innovation complement each other, promote each other,  advanced enterprise culture concept is the thought source of scientific and technological innovation.

企业文化的展示应采用新颖的,令人有兴趣的方式,以润物细无声的方式展示给参观者,让参观者在潜移默化之下感受公司的企业文化,从内心的认可企业。

The display of corporate culture should adopt a novel and interesting way, and show things to visitors   in   a   silent  way, so that visitors can feel the company’s corporate culture under a subtle influence, and recognize the enterprise from the heart.

当参观者走完整个品牌展示厅之后,沉浸式了解企业的产品,历史与文化,感受企业精神与发展愿景之后,从初步了解到真正认可公司后,在他们的脑海中留下些许记忆点, 这些留在他们心中的记忆点,成为“科技感”外壳下的真正内涵。

When visitors walk after a complete brand exhibition hall,   immersive   understand the enterprise products,   history   and   culture,   feel   the   spirit   of   enterprise and   development vision, from the preliminary understanding to the real recognition of the company, leave some memory points in their mind, these memory points in their hearts, become the real connotation   of “science and technology” shell.

关于“文华东方设计”

文华东方设计机构是一家精于商业思维构建的创意机构,善于构建不同业态的空间协调与发展,致力于通过创意来驱动商业模式与居住模式的构建与互动,注重消费体验与生活体验的愉悦与考究。积极探索艺术与商业的创造性融合,人与空间的场景体验与互动。从概念创建到建造实施都秉承热情与专业专注, 坚持设计创新、材料与工艺的卓越质量,是一家创意设计与落地建造并举的多元化设计机构。

设计理念

设计作品自然和谐中流露个性与特色:强调项目行业的共性与本身的个性融合;强调方案思路的灵气与技术阶段的严谨;强调形式与功能的对接及情趣化表现;强调商业性、功能性与艺术性的共融共生。

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